How do you build YOUR network?

By Les Popham

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February 18, 2021

Welcome to this week’s Blog post.

I’m inviting your input here, folks.

How you build your network probably depends on WHY you are building it. Are you looking for a new job? Are you a recruiter looking for candidates? Are you looking for new clients for your service-based business?

Or are you – like me – looking for people who need help starting or building their own home-based business?

I connected with a guy earlier today. Geoscience background, out of work, no profile pic, 44 connections.

The sort of person I would normally not invite, but he slipped through the net. This guy needs help, I thought.

How about you? Does a profile with no picture and very few connections put you off?

Depends what your goals are, I suppose.

When I get new connections (I just hit 9,300!), I leave it a couple of days, then send them a friendly, getting-to-know-you type message, (personalised with their first name), to thank them for connecting and asking them what their main reason for being on LinkedIn might be.

‘Networking’ is the commonest reply, but rarely with any statement as to why. So I ask them, and we start a relationship, or at the very least, a conversation.

The way I see it, LinkedIn is a worldwide networking event that operates 24/7, so it’s the perfect place to build your network, whatever your ultimate objective may be.

So how do YOU select who to invite? Some people seem to think that quantity is more important than quality, but I disagree. You need people with whom you have a shared interest, surely?

My company offers over 40 training courses in all things related to internet marketing – exactly what start-up home businesses need. That’s why it works – I invite connections with people who might benefit from working with me, and even if they’re not ready yet, that’s fine. When they are ready, it’ll be me they come to, because we already have a professional relationship.

I’d welcome your thoughts.

Simply visit us at https://regispublishing.co.uk

See you all again next week!

Leslie

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